BUSINESS EXPANSION PROGRAM
12 weeks of targeted education, coaching and mentoring to make your expansion aspirations a reality.
Complete a no obligation enrolment today!
Succeed in new markets
Ensure your investment to expand your business into new markets is a success.
Join our 12-week Business Expansion Program and gain the strategies, coaching and mentorship you need to reach your growth goals.
Develop and implement a successful market expansion strategy tailored to your business growth goals
Gain market insights from industry experts
Access personalised coaching to address your unique challenges and come up with those gold nugget ideas
Increase your confidence, business knowledge and network with a community that cares about your success
Benefits of expanding your business to new market
💸 Increase revenue potential
⚠️ Diversify risk
🤵♀️ Find new customers
📈 Economies of scale
👩🎤 Access new talent and innovation
🏢 Improve business resilience
💰 Increase valuation & investor appeal
😀 Growth opportunities for employees (increasing retention)
🗺️ Enhanced global brand recognition
👏 Increased competitive advantage
12 weeks of targeted support
Our program helps you to identify your expansion options and develop an effective strategy that ensures your expansion is a success
In 12 weeks you’ll:
Navigate through MBA accredited online micro education aimed at helping you identify your competitive advantage in the new market
Book 1:1 virtual coaching to develop your strategy and action plan and get feedback on what you have discovered through the online learning
Book 1:1 virtual mentor sessions with an experienced mentor in the market you are targeting to get insights and to help refine your approach or connect you to people that can support you
Attend workshops to hear from a range of experts on business expansion and relevant to different markets
Leave with a clear and detailed action plan you have confidence to implement; accelerating your progress towards your business expansion goals
Overcome the most common challenges Australian businesses face in business expansion
Knowing the market & local demand
Many Australian businesses underestimate the importance of thorough market research, leading to a lack of understanding of local consumer preferences and demand patterns. Austrade reports that 60% of Australian SMEs expanding internationally struggle with adapting to local market conditions.
Business leaders emphasise the challenge of accurately gauging the demand for their products or services in a new market. They often find that cultural differences, local competition, and market saturation levels significantly impact their ability to successfully penetrate new markets.
Cultural differences & Communication barriers
Cultural differences pose a significant challenge, with Austrade finding that 55% of businesses struggle with cultural adaptation. Misunderstandings and miscommunications can lead to ineffective marketing strategies and poor customer relations.
Business leaders stress the importance of cultural sensitivity and localising their business practices. This includes understanding local business etiquette, marketing preferences, and consumer behaviour to effectively engage with the target market.
Past participant results
“It gave our company that confidence it needed when recently in the USA on a Victorian Government Mission. Our presentations and messaging was ‘on point’ and we well received by the potential customer.”
— Gavin, Ronson Gears
Who this training is for
Small and Medium Enterprise Business Leaders
Our program is designed for ambitious small and medium sized business leaders who are ready to take their business to the next level:
You want to develop your own strategic capabilities as a business leader and your business is looking to expand your market reach domestically or internationally
You don’t want to spend upwards of $10k to engage a consultant to tell you what you should do after you’ve paid them to learn more about your business
You mainly focus on developing business with other businesses, such as in the manufacturing/advanced manufacturing, professional services, healthcare/medical, research, or technology sectors
You seek a credible and structured approach that equips you with the tools you can continuously reference for future business growth
You know that with the right guidance and increased confidence your business can break new ground
Your business is ready for growth and you see the value in developing a robust strategy to enter new markets
You aren’t afraid to lean in and value personal and professional development to the extent that you will prioritise this during the program
You are innovative and adaptable and always open to new ways of doing things to achieve measurable business growth.
This program is not for you if…
You’re a small business leader who needs to establish a solid foundations of sales in their existing market. Our Small Business Accelerator is for you
You want to establish yourself in the domestic or international Defence Industry, our Trade Event Ready or Defence Business Accelerator is for you
You can’t commit to 3-4 hours a week over a 12 week period to work on your own professional development and apply the learnings of this program to directly impact your business
You are content with your current revenue/ profitability and don’t want to grow your business
You have the excess time and money to ‘see what happens’ without a planned approach to expansion
You want someone else to figure it all out for you, hand over a document with their recommendations on how to manage your own business, telling you what to do and for you follow it step by step. We recommend engaging a consultant
Not sure if you’re ready or expansion and where to expand to?
Complete the no obligation enrolment form and we’ll help you determine whether this is right for you or you could take this lighthearted quiz to find out!
A program that’s designed for you
Designed for SMEs by an SME
Everything will feel relevant to you, the examples, the information you learn from the global industry experts, the 1:1 guidance because it’s designed to help you reach the next stage with the resources you have in your business.
Everything is applicable now
What you learn will be applicable immediately to your business. The program aims to help you think first, then take action, whilst we support you along the way helping to reflect and refine your approach.
Works with your schedule
Aside from the group workshops, all of the coaching and mentoring sessions are booked via a calendar system so that you can choose the best times that work for you and your schedule.
These are just some of the partners we’ve been trusted by to provide impactful business growth programs
The 25eight experience
This is like no other course or training that you have done before, this is learning that sticks. It’s personalised, supported by industry experts and focused on you what you do in your business now, for faster results:
We care immensely about getting you results and want to make getting clarity on what to do to grow your business as easy and as engaging as possible, even for those that traditionally didn’t like studying
Our coaches will ask you the hard questions to help you get the best results and provide those gold nugget ideas to help you stand out
We tailor the industry experts we bring in based on the industry and goals of each cohort, so that you get the most relevant and applicable information
You’ll build your network with like-minded businesses in small cohorts
Program Cost
For just $4,995 + GST, you’ll build you own knowledge, skills and capabilities and get access to experts who’ll help you make your expansion aspirations a reality!
Significantly less than engaging a consultant which could cost you upwards of $10,000 and with much better outcomes for you personally as you build your own capabilities and understanding.
The cost may be on par with a business course except you'll get 1:1 support from coaches and mentors with experience in the defence industry every week of the program and at the event.
What People Are Saying
“As a 20-year old company, we tend to approach our messaging and marketing in the same way that we have done for years. This program gave us a fresh perspective on how to communicate the value of what we do and boy, what a difference that made. Great program thanks so much for the opportunity to participate!”
— Julian, Senetas
“I found the key outcome was the structure and discipline around the narrative of the pitch. As pitching does not come naturally to me and does require effort, I found this extremely helpful! Each week I assessed different elements of my business and product and how we present it. Great program, knowledgeable & experienced facilitators - thank you so much!”
— Bernadette, Cogito Group
“After being in the marketing wilderness for some years, I was gobsmacked by the premium training delivery model, support and in-depth structure provided. Sam took us through piece by piece and is responsible for the marketing plan integrity we had when we started. Money was tight and the pressure was on, but we came out with an immense asset.”
— Stephen, 6Clicks
Frequently Asked Questions
+ When do the programs start?
We run four cohorts a year with limited spaces. The available start dates will be accessible in the application form.
+ How does it work?
Once you have submitted your application, you will be contacted by 25eight to discuss the program in detail and the expectations and time commitments required. We will get to understand your growth goals and specific industries or territories that you would like to expand into. This helps us best match you with the right coaches and mentors.
If we both think that the program is the right fit for you at this time, you will be welcomed into a cohort with like-minded business leaders.
You will receive calendar invites for the virtual welcome session, scheduled workshops and weeks of the business presentations and pitches.
At the welcome, you'll gain access to ‘25eight Academy’ - our learning platform. The program you enrolled in will be available on your dashboard - this is where all the program content will be available.
You complete an alignment quiz to determine what you know or do in relation to the program you have enrolled in. Based on your answers, you are then recommended short micro lessons that will help you reach the outcome of the program.
Through the platform you book in to meet with your business coach and industry mentors at set times throughout the program.
All of your work is contained within the portal. If you are working through the content as a team (which we highly recommend) you may like to register each indvidual to watch the learning content but work on one version of the documents. Or each work on your own and come together to review as a team.
+ What happens if I miss a scheduled Workshop session?
We ask that you book into the scheduled sessions at least 30 minutes before the time session and if you're unable to make it you cancel in the system at least 15 minutes before the session. The Workshops are a chance to get further insights from Industry, ask specific questions and work with your fellow cohort on challenges together. We find that those that attend every workshop get the most out of the program, however, we understand that things can happen and the insights are recorded and housed in the portal for later viewing.
+ What happens if I miss a scheduled Coaching or Mentor session?
We ask that you book your coaching or mentor sessions at least 60 minutes prior to the session and cancel or reschdule at least 60 mins prior to the session, otherwise the session is then counted towards the number of sessions you're eligible for.
+ How much time should I schedule each week?
To get the best outcomes, we recommend putting aside 3-4 hours each week over the 12 weeks to work through the program (you could do it on your lunch breaks!). And, if you have other people from your business working on it, you can split the work and it shouldn't take as long. Some of you may wish to spend more time, whilst others may not need as much. The more you put in, the more you get out in the end we say!
+ Are the programs delivered in-person or online?
The entire program is delivered online
+ How much do the programs cost?
Our program is significantly less than purchasing a strategy from a consultant, which tend to cost upwards of $10k and the long term benefits to both you and your business os priceless. We feel that access to credible education, experienced business coaches and industry mentors for 12 weeks at $4,995 + GST for those that pay upfront and is exceptional value for money. Winning just one new contract as a result of the program, which the vast majority of our alumni experience, gives you the ROI you need to make this investment now.
To ensure that this is accessible to growing small business we have payment plans available.
+ What can I expect to get out of it?
Past participants have reported increases in leads, engagements, enquiries, won contracts, revenue, focus, time and staff morale. We're still recording outcomes from programs we delivered years ago, with feedback on how we've helped provide a structure framework that leaders can follow for continous growth.
+ How long do I have access to the content?
Once you have a profile on 25eight Academy, you have 12 months access to the program you are enrolled in. This means you can access the resources as many times as you wish 12 months after the program has concluded.
+ Is there a refund policy?
We've never had anyone take us up on this, but we do offer your money back within the first 30-days if you are not satisfied with the program. Please email us directly at hello@25eight.co.
+ Do I need any prior business knowledge?
The expectation is that your business has achieved a certain level of achievement. You have been in the market long enough for you to understand who your competitors are and the feedback your product/service gets from customers or prospective customers. Your business knowledge is such that you know your product/service, we can help you build your knowledge and skills in how to sell more of it.
Equally, if you have extensive business experience, the program helps you to reframe your business in increasingly competitive markets and learn innovative frameworks that you can use to help you stand out and expand in todays market. We won't teach you what you already know, respecting that you have been in business for a while, rather we'll level up your knowledge and strategic agility to adapt to the current conditions.
+ What if I have any questions?
Complete the no obligation enrolment form and we'll schedule a call to answer all of your questions and determine whether this program is right for you and what you could hope to get out of it.