Sam Hurley, CEO, Head Educator & Chief Coach
Building the best version of your business
One thing’s for sure in an increasingly competitive market is that you need to stand out, and Sam’s adept at helping you identify and capitalise on your competitive advantage
Her extensive understanding of domestic and international markets , her 20 year senior executive experience leading global sales & marketing teams, mergers & acquisitions and digital transformations combined with her academic understanding teaching all learners do ‘something’ (rather than just remember it for an exam) through her Masters of Teaching means that whilst working with Sam on your strategic approach you will:
Capitalise on Sam’s expertise
Be guided to find the best answer yourself, understanding the process of creativity and innovation
Develop strategies and actions specific to your business, your stage of growth, and your resources (no one size fits all approach here)
Be challenged to move a little out of your comfort zone to help propel your business and help it stand out against the competition
Be kept accountable whilst being coached to identify how you can intrinsically motivate yourself to keep moving towards your vision
Be able to apply your learning again and again when you have new information
Capitalise on Sam’s expertise in strategy, growth, digital and innovation
Develop innovative systems of sustainable growth
It’s like having access to the best personal trainer for your business, one who knows exactly what is right for you personally and gets you to be the best version of yourself.
Strategy
Growth
Digital
Innovation
Strategy isn’t a swearword
As the saying goes, a goal without a plan is just a wish. You may dream of business success, but there always seems to be another hurdle.
67% of businesses fail due to an ineffective or inexistent strategy.
I get it, most of the time, ‘strategy’ sounds like a lot of hard work, or you don’t know where to start or you don’t know what you don’t know. A lot of the time it’s ‘I just don’t have the time!"‘
That’s the problem 25eight solves. It will feel like you’ve had an extra hour in the day (25 hours) and day in the week (8 days), 25eight say. Not because you’re working harder, but because you’re working smarter and have everyone aligned to the strategy.
Give Sam as little as one hour of your time a week and we’ll accelerate your progress towards your growth goals.
Technology as an enabler
Sam was part of a small team that revolutionised the delivery of digital imagery using wireless technology in the late 1990s. She was there as the ‘customer’ expert being responsible for Sales & Marketing, she ‘got’ the tech and could translate it easily so that clients readily adopted it.
Her love of technology had started with her learning to code at age 5.
Fast forward to today and Sam heads 25eight’s R&D efforts and has been working with the team since 2021 on how artificial intelligence can enable 25eight to support SMEs at scale.
She’s also a bit of an automation queen, believing that most things can (and should) be automated so that the human resources can be used for the ‘thinking’ work.
Efficient Systems
Get technology working for you!
Sam and the team have significantly customised the tool Monday, use Zapier and regularly review their ‘tech stack’ so they can keep on top of developments with ease and provide incredible insights to customers.
Resources to help you
Hear from those who’ve worked with Sam
“Sam helped me to get clarity on where I wanted my business to be and what I should focus on to get there. In the six months since starting and completing the program, I’ve undergone two significant changes which I wouldn’t have been ready for. The business is leaner, but with capacity to do more business with less expenses and, most importantly, fewer things for me to work on.
A great program run by a great coach. Broken down into good-sized portions that you apply immediately ”
— Steve, Relax Home Loans
“The timing of the program was perfect relative to the stage of the business. The 1:1 sessions with Sam and the online learning were all pivotal in providing me with relevant tools, learnings and confidence. The group sessions were interactive with participation from all which provided a very enjoyable experience. In my sessions with Sam, we were able to drill down on exactly what to work on and she provided such amazing advice and suggestions, resources and recommendations on how to do this.”
— Colleen, Soul Fields Pty Ltd
“I was lucky enough to be part of the program with the beautiful Sam from 25eight.
All I can say is a HUGE THANK YOU. This came at the exact time I needed it. I feel it has allowed me to define my purpose more, identify my ideal target audience, define my brand and brand values and has allowed me to become super focused on what I need to do to grow my business with solid foundations. I can't wait to continue my learning with a company that is genuinely invested in helping business.
Thank you!
— Jess, Caffeina & Co
