Trade Event Ready Program - Defence
Highly personalised, defence-specific training that helps you optimise your opportunities when attending or exhibiting at domestic and international trade shows.
Make your next trade show the best yet
25eight has developed the Trade Event Ready Program to help business leaders optimise their use of trade shows to increase their opportunities in the defence industry.
Hear from Daniele, Southern Launch, about his experience on the Trade Event Ready Program
This highly impactful program has helped hundreds of Australian businesses and thousands of business leaders increase their opportunities through the:
Identification of the competitive advantage for the specific market, whether that is sector (Land, Sea, Air or Space) or territory.
Identification of the target audience including which rank or role is most likely to engage your company
Repositioning of your capabilities as solutions to identified problems such that your audience takes more notice
Development and feedback for your sales pitch and marketing messaging, so that you can nurture prospects into warm leads and then into customers
Creation or review of a compelling Quad Chart, an essential tool in the business development cycle
Development and refinement of your strategy and action plan for the event to optimise all opportunities, including post-event activities.
Make sure you’ve thought of everything
When getting ready for a trade event, there is so much to consider.
Is your Quad Chart up to date?
Can all of your team members pitch what the business does effectively?
Do you have all your stand collateral prepared and will it convert leads into customers?
Not to mention the logistics of getting everyone there, and making the most of your time when you’re at the event.
Targeted support for what matters most
The Trade Event Ready Program covers three key outcomes - Quad Charts, Pitching and Event Presence.
Choose which outcome you start with
Bite-sized content - work from anywhere, any time
Work collaboratively with your team
Get 1:1 from a business coach trained to help you get the best outcomes from all of the activities
Then get 1:1 support from a defence-experienced mentor who can help you refine your approach
Walk away with tangible results and confidence that you will optimise all opportunities at this trade event.
Key Benefits of the program
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Refine you Quad Chart
A fundamental component of the business development cycle in the Defence industry, understand what makes a great Quad Chart and how you can use this as an opportunity to further communicate your business’ value and capabilities.
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Build a winning Pitch
Use frameworks developed by 25eight and influenced by startup methodology to effectively tell your story. Change your pitch from being capability-focused to solutions-focused and make your business memorable.
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Adapt for Defence
Understand the nuances to succeed with organisations in the Defence industry. Tailor your approach, and get tips specific to trading with the foreign military, Primes and other potential partners at Defence export events.
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Stand out in the crowd
Pinpoint what sets your business apart from everyone else on the market. Develop your Unique Value Proposition and trade event strategy to make it easy for your prospects to choose you over the competition.
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Boost your event presence
Identify the right collateral for the events you attend, and focus on getting your key messaging into those. Reinforce your brand with visual and physical cues, and tailor it to your target audience.
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Opportunity to excel
Over 1000+ individuals have participated in the program, many with extensive experience in the Defence industry. They’ve indicated the key value of the program is refining strategy for modern times.
How the program has helped others
“As a 20-year old company, we tend to approach our messaging and marketing in the same way that we have done for years. This program gave us a fresh perspective on how to communicate the value of what we do and boy, what a difference that made! Great program and thanks so much for the opportunity to participate.”
— Julian, Senetas
“I found the key outcome was the structure & discipline around the narrative of the pitch. Pitching does not come naturally to me and requires effort, so I found this extremely helpful! Each week I assessed different elements of my business and product and how we present it. Great program, knowledgeable & experienced facilitators - thank you so much!”
— Bernadette, Cogito Group
“We’ve got nearly $1m in confirmed orders and have scaled up ten-fold. On top of that, ten-fold production isn’t really enough. I really can’t begin to tell you how much I’ve benefitted from taking part [in the program] … to the point where I credit a lot of our current success to you both and the course. I’m completely wowed by everything I’ve taken away!”
— Daniel, Medihood
Who this program is for
Australian SMEs/Startups that are exihibiting or attending a defence specific trade show and/or are committed to grwong their business in the defence industry. You want to ensure that your investment in this trade show gets them the maximum results for you and your business.
This is especially useful for those that see the opportunities for their business in the defence industry and are open to being guided to get the best results from their sales and marketing efforts.
Suitable for senior leaders within the business or those that drive strategy, however, it is open to all staff that is involved in the event.
Leave a lasting impression at your next event
Our program helps you effectively demonstrate the value of your offerings in verbal, visual, and physical communications.
After completing the program, you will:
Create (and use) a winning Quad Chart
Be able to easily pitch your business in 30-second, 90-second and 5-minute increments, conveying the heart of the value you provide
Have a Pitch Deck structure that you can adapt to any situation
Reinforce your messaging through various stand collateral
Have a deeper understanding of how to do business in the defence industry
Lance Wassmuth, Turnkey
"This week started with a late night - getting my pitch tailored for Indo Pac 2022 using what we had learnt from the program. That pitch has helped us convert at least 8 strong leads through the 3 days and there are potentially another 15 leads that we need to follow up on. One of the leads is a Prime!"
12 weeks of support
Our program helps you effectively demonstrate the value of your offerings in verbal, visual, and physical communications.
In 12 weeks you’ll:
Navigate through MBA accredited online micro education aimed at helping you to develop or refine your Quad Chart, pitch and strategy for the event
Book 1:1 virtual coaching to review and get feedback on what you have developed specific to Land Forces
Book 1:1 virtual mentor sessions who’s helped thousands of defence business to get insights into the defence industry, defence industry companies and developments in the market
Attend optional workshops to hear from industry experts on the state of the defence market in Australia.
Whilst the program is specifically tailored to help you succeed at this trade event, what you learn can be applied to help your business thrive in all situations.
“I’ve left with something tangible and a sense that I can do better business with the Defence industry.”
How it education works
Choose your starting point based on what’s most important to you
The Trade Event Ready Program is built for time-poor business leaders and highly personalised to your situation.
When you start the program, you will choose your most pressing outcome - Quad Charts, Pitching or your Event Presence. You will also set a SMART goal, and complete a short quiz that helps to identify what you already know and do, so that the content can be tailored to you.
Start working through the content at your own pace - and attend your scheduled support sessions with you coach and mentor.
You’ll have 12 months access to the education so you can come back and adapt for future situations.
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500 +
Australian Defence-related businesses have been on the program
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72 NPS
Net Promoter Score from submitted end of program surveys
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100%
Commitment to helping each business excel at trade shows and events
What others have had to say
Ben Hockley, SPEE3D
"We had a 3-minute video that explained how we solved the problem, but people didn't want to watch for that long. Phil suggested we take screen grabs and tell the story using images.
Now, we explain the problem and how we solve it in 90 seconds! We even offer a physical copy of the images for people to take with them as it makes it easier for them to explain it to others in their organisation.
The outcome, from when we first used the images at Singapore, was that Team Defence Australia were confident to send delegations to our booth as we could concisely pitch our offering. It also led to a number of proposals."
You get out what you put in
Designed with busy schedules in mind, an ideal commitment of approximately 2-3 hours a week over eight weeks will help you get the full value of the program for your business. It is a highly impactful program with some incredible results for the businesses that have participated, including an increase in leads and engagements, however, as the saying goes, you get out what you put in and those that have leaned in to the support have seen the greatest outcomes.
Program Cost
For just $3,995 + GST, you’ll build you own knowledge, skills and capabilities and get access to experts who’ll help you make this the best trade show you’ll attended for you business.
Significantly less than engaging a consultant which could cost you upwards of $10,000 and with much better outcomes for you personally as you build your own capabilities and understanding.
The cost may be on par with a business course except you'll get 1:1 support from coaches and mentors with experience in the defence industry every week of the program and at the event.
Meet your coach and mentor
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Sam Hurley
With several digital transformations under her belt in her 20+ years of industry experience, Sam likes to sit at the intersection of business, creativity and technology. Her Master of Teaching is the icing on the cake as she drives high standards and best practice to ensure what is learned is adopted and impactful.
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Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience leading brands is married with his ability to identify opportunities for smaller businesses to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce in the business.
Want to become Trade Event Ready before your next event?
Frequently Asked Questions
+ When does the program start?
Our Trade Event Ready Program - Defence Industry starts in small cohorts throughout the year with special access given to our partner's communities first. However, we have cohorts starting regularly throughout the year, so there are plenty of opportunities to gain a place. We'll work with you to get the best timing for you and what's happening in your business.
+ How does it work?
Once you have enrolled, you will be contacted by one of the lovely 25eight team who will work with you to determine the best cohort for you based on timing and what event you are preparing for. We'll then send through an offer for a place on the cohort and you'll have a period of time to accept and pay the enrolment fee. You'll then get sent calendar invites and an email with access to 25eight Academy.
25eight Academy is our learning platform. The online education will be available on your dashboard - this is where all the program content will be available and where you can book your coaching and mentor sessions
You'll also have access to the strategy documents you developed along the way for 12 months after the start of your program.
+ What happens if I miss a scheduled coaching or mentor session?
We ask that you book into the coaching or mentor sessions and if you're unable to make it you give us a minimum of three hours notice, otherwise the session is then counted towards the sessions you're eligible for.
+ How much time should I schedule each week?
We recommend putting aside 2-3 hours each week for the 12 weeks to get the best out of the program. And, if you have other people from your business working on it, you can split the work so it shouldn't take as long. Some of you may wish to spend more time, whilst others may not need as much. The more you put in, the more you get out in the end we say!
+ Is the program delivered in-person or online?
The entire program is delivered online
+ How much does the program cost?
The program is $3,995 + GST for 12 months access to the content, 1:1 coaching, 1:1 industry mentorship. You also have the option to purchase additional coaching and mentor sessions.
+ How long do I have access to the content?
Once you have a profile on 25eight Academy, you have 12 months access to the program you are enrolled in. This means you can access the online resources as many times as you wish within that period after the program has concluded. However, access to the coaching and mentoring is limited to within the timeframe of the cohort.
+ Is there a refund policy?
We've never had anyone take us up on this, but we do offer your money back within the first 30-days if you are not satisfied with the content. Please email us directly at hello@25eight.co.
+ Do I need any prior business knowledge?
As a hyper-personalised program, we determine what you know and do already. This means this program is accessible to anyone and everyone, regardless of your business stage or pitch experience as we aim to 'level-up' what you already know.
+ Why is there limited availability?
We take the impact of our education seriously, so that means we want to ensure that you get the support you need to get the desired outcome of the program. By running our programs in timed cohorts, it allows us to ensure that you have access to quality mentoring and training at times that suit you. If we have too many people on the program at one time, it limits availability. We also find that this ensures only those that are committed to achieving their goals are likely to participate and we're not just selling the course for the sake of making money, we want this to elevate your business.
+ Is this like other course and training?
This is unlike any training you may have done before, it will feel personalised and specific to you. It's like having a consultant to help you whilst at the same time, you build your own capabilities.