Private Business Pitch Training
Go beyond the basics, help your whole team articulate the true value of the business and captivate their audience so they want to take action, whatever the situation
Existing 25eight program
Private
Virtual or In-person
“How do we make it happen?”
That’s what we want our audience to say when we’re presenting our business. Or where do I sign up?!
Whether you’re in a sales or investor meeting, trade show, or networking event you don’t want to scramble to get across the value of your business so your audience doesn’t understand or they understand what you do but aren’t compelled to take any action.
When you talk about your business, you want your audience to be captivated and want to learn more or be ready to sign up then and there.
You want to see a greater number of conversions from your sales and marketing funnel
You want to confidently convey the true value of what you do to those that are listening, in the digital or physical world, without feeling too salesy and with a greater chance of a conversion.
You want your prospect to understand why they should buy from you and not the alternative.
Never feel put on the spot. Learn how to confidently communicate your business’ true value, your uniqueness, in a way that is memorable, effective and natural in any and every situation. With the bonus of having more clarity about how to this further helps you to strategically grow the business.
Common challenges
We have worked with a great number of innovative businesses. Businesses that are pioneering developments in technology, engineering and advanced manufacturing or providing solutions in their purpose-driven business.
They are forward thinkers, however, they may sometimes get lost in the detail of their product or service. The features. It is so easy to do. It takes someone on the outside to see the true value of what they provide and who they provide it to to help them articulate it succinctly.
It may be that there is comfort in the terminology that is used or knowledge bias where we assume the audience understands what we are talking about because we think it’s so obvious. We may not have got to the heart of our customer's problems or thought about any objections they might have. It could be that we are systems people rather than wordsmiths or we need someone that can ‘humanise’ what it is we do and find the people that will love us for it.
How 25eight can help
25eight’s Pitch Training helps you to effectively, naturally and succinctly communicate the value of your business. This unique program is hyper-personalised to you. You don’t learn what you already know, instead you ‘level-up’ what you do know.
We go beyond the basics of putting together a business pitch and get to the heart of your positioning to pinpoint the true value you provide and for whom; moving away from the product or service, its features or awards to the problem it solves and for whom and why we’re the best business to solve it. Regardless of their background, anyone will understand what you do. You will be able to tailor your pitch for every situation and timeframe. And the more people from your business that joins that program, the more confident everyone is in getting the message out there.
We work with you to identify and articulate your unique value proposition with insights into positioning for different industries or audiences. Ensuring your messaging and approach to market is on point, we help you use a framework that helps you to communicate this value naturally to different audiences.
After completing the program, not only will you have a pitch that can be used as the core of your messaging you’ll have the confidence to deliver that message and a true understanding of your unique value to the world.
Personalised structure
Following 25eight’s methodology, you will have a proven structure to build on what you already know and do to identify your business’s true value in the market, and develop that into a compelling value proposition that motivates your audience to take action. Your approach will change your pitch from being capability-focused to solution-focused.
Industry experts & mentors
With well over 20,000 hours of mentoring between them, CEO, Sam Hurley and Chief Mentor Phil Ore have helped thousands of businesses increase engagement rates by delivering winning pitches. With their expert guidance and connection to a pool of Industry Mentors during the program, you receive meaningful feedback and help to refine your approach to your situation.
Clear outcomes
Walk away with a clearly defined pitch and the confidence to deliver it for your business. You’ll have gained insights into the needs of your target audience and how you can easily tailor your pitch for any situation and format to get the best results. Use your learnings and the frameworks to adapt your pitch in new situations and to different audiences, ensuring better results every time.
Private Pitch Training Program
We tailor our approach based on your exact needs, however, we recommend it include the following elements.
The program involves:
Initial Discovery Session (virtual for 1 hour) to fully understand your needs and design a personalised training program.
Completion of an individual online diagnostic questionnaire for each Leader
A minimum of 2 x 2 hour Workshop with one week in between to enable the content to digest and further insights be gained and be built upon in the second workshop
Presentation of pitch materials via online upload for review and feedback
Individual 1 hour virtual 1:1 sessions with a Pitch/Industry Mentor with the individual team members or 1 x 2 hour in-person session with a Pitch/Industry Mentor to practise and refine the pitch for their respective audience.
Access to a private learning platform with all resources, recorded content and learning material for reference post the engagement
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1000+
Businesses we’ve pitch trained in the last 7 years
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83%
Reported an immediate and positive impact on their presentations
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100%
Reported an increase in confidence
What people are saying
“I really can’t begin to tell you how much I’ve benefitted from taking part in it… to the point where I credit a lot of our current success to you both and the program! You’ve allowed me to think incredibly clearly about what our product is, who our target consumer is, what problem we’re solving and so much more. I’m sure you’ll be excited to know that as of the 10th of this month, we’ve got nearly $1m in confirmed orders and in the past month have scaled up ten-fold!
— Daniel, Medihood
“We understand that not one pitch meets all our customer’s expectations and requirements. The ability to build off a strong foundation and meet the customer's expectations in a refined format is critical! I enjoyed taking these learnings and building high-level deliverables that can be presented in either a 2-minute opening pitch or a 10-minute high-level pitch. The ability to be precise and on point for several key areas is crucial. The course and content were excellent, thank you!”
— Roberto, Arrow Electronics
“This program is excellent for on-the-job learning of marketing concepts with real-time pitch video preparation. Furthermore, it helped structure our marketing strategies! A very useful program carried out in a virtual manner. Would highly recommend it, especially for an engineer venturing into the business development and marketing world. Excellent all-rounder training for a technical-background participant like myself.”
— Hwan, Trakka Systems
Key benefits of the program
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Pitch structure
Use frameworks developed by 25eight and influenced by startup methodology to develop the structure to effectively tell your story. This customer-centred structure changes your pitch from being capability-focused to solution-focused and makes your business memorable.
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Hyper-personalised
Don’t waste time learning things that you already know. Our unique ‘diagnostic’ determines what you know and do already and then tailors the program to take your understanding to the next level. This saves you time and ensures you’re always progressing.
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'Pitch' in any situation
Understand the nuances and differences you need to adopt to help your pitch resonate with various customers in your industry. Get tips on refining your pitch based on specific target audiences and circumstances. Leave with tools to help you pitch in any situation or duration.
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Strategic agility
Of the hundreds of businesses that have completed our Pitch Training Program, many with extensive business experience have indicated how valuable the program has been for them to refine their strategic approach in modern markets. Don’t just leave with a pitch, but the added value of business clarity.
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Messaging
The messaging you develop during the program can be used in various scenarios. Applying for a grant, developing a marketing message, creating a business proposal; all of these and more will benefit from the work you do in the program. Your ‘pitch’ will make it easy for your prospects to choose you over the competition.
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Results
Use the program as a way to take charge of the next stage of your business - take it to the next level. Developing your business pitch is just the start. Applying what you learn to your business will help you achieve incredible results. Spend less time and get more from your prospect and customer interactions.
We’ve been trusted to provide pitch training to and for the following organisations:
What People Are Saying
“As a 20-year old company, we tend to approach our messaging and marketing in the same way that we have done for years. This program gave us a fresh perspective on how to communicate the value of what we do and boy, what a difference that made. Great program thanks so much for the opportunity to participate!”
— Julian, Senetas
“I found the key outcome was the structure and discipline around the narrative of the pitch. As pitching does not come naturally to me and does require effort, I found this extremely helpful! Each week I assessed different elements of my business and product and how we present it. Great program, knowledgeable & experienced facilitators - thank you so much!”
— Bernadette, Cogito Group
“After being in the marketing wilderness for some years, I was gobsmacked by the premium training delivery model, support and in-depth structure provided. Sam took us through piece by piece and is responsible for the marketing plan integrity we had when we started. Money was tight and the pressure was on, but we came out with an immense asset.”
— Stephen, 6Clicks
Meet your coach and mentor
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Sam Hurley
With several digital transformations under her belt in her 20+ years of industry experience, Sam likes to sit at the intersection of business, creativity and technology. Her Master of Teaching is the icing on the cake as she drives high standards and best practice to ensure what is learned is adopted and impactful. She’s currently nerding over LLMs and generative AI and how it can be used to transform how we learn to make leadership decisions that accelerate your businesses growth and adapt quickly to market changes.
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Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience leading well-known brands is married with his ability to identify opportunities for smaller business to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce in the business. His extensive black book of contacts in the Australian business ecosystem can be capitalised on to connect the ‘what you know’ with the ‘who you ‘know’. Let him help you build the perfect pitch.
Why we created this program
25eight was born from a need to serve startups and small to medium sized businesses with knowledge and capability building programs that didn’t take a lot of time. The Pitch Training Program, formerly delivered under the Marketing Entourage brand which merged with 25eight in 2021, was developed to provide a low-cost way of helping startups. Having now adapted the program and created specific industry-focused programs with organisations such as Austrade, Australian Defence Export Office and City of Melbourne, the 25eight Pitch Training Program is the only one of its kind in Australia.
In seven years, this highly impactful program has helped thousands of businesses develop a structured and memorable pitch and gain the confidence to deliver it to different audiences in various situations. The program has been designed for those with busy schedules (it’s accelerated learning) as we know it’s hard to complete any training whilst working in the business. We want a solution that helps create impact without too much impact on your time. With a Net Promoter Score of 76 (which is considered world-class) and an 87% completion rate, we know that you will get huge value from this program. If you are not satisfied after 30 days, we will give you your money back!