Making credible, accessible
We’re passionate about making exceptionally good business education and world class coaching & mentoring accessible to small and medium businesses so their business (and the individuals within it) thrives.
The Leadership Team
Sam Hurley
With several digital transformations under her belt in her 20+ years of industry experience, Sam likes to sit at the intersection of business, creativity and technology. Her Master of Teaching is the icing on the cake as she drives high standards and best practice to ensure what is learned is adopted and impactful. She’s currently nerding over LLMs and generative AI and how it can be used to transform how we learn.
Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience leading brands is married with his ability to identify opportunities for smaller business to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce in the business. His extensive black book of contacts can be capitalised on to connect the ‘what you know’ with the ‘who you ‘know’
Anna Hindson
What do you get if you cross academic excellence in educational practices with technical nous and creativity? It’s a rare find and we’re very lucky to have Anna. To top it off, her passion and enthusiasm for creating exceedingly impactful and amazing customer and learning experiences help us delight and engage whilst building confidence and capability.
Our Story
25eight evolved to help Startups & SMEs get strategic in a short amount of time. Smaller businesses don’t always have the luxury of time and making the right decision quickly is critical. Most credible education aimed at building a business leader’s strategic knowledge takes a long time and isn’t alway applicable to a smaller business or it’s transactional; delivered in a workshop or Masterclass where a smaller percentage of learnings are remembered and applied. We know the best way to adopt a new business practice and it’s not sitting and listening to someone talk.
The founders, Sam and Phil, are passionate about making an impact and believe business can be a force for good. They knew they could make a difference to smaller businesses if they gave them the right tools and taught them how to use them. The ‘teach a man to fish’ principle would help the business leaders succeed now and in the future. Having worked with tens of thousands of business leaders, they have combined their academic understanding and extensive industry experience to create transformational outcomes for the people they serve.
Come work with us!
Industry Experts, Mentors & Business Coaches
You practice what you preach and do so successfully! You are savvy to what businesses need to do to grow and understand it so deeply you can explain it simply. You love to share your expertise and would love to be a part of a structured and impactful program that transforms people and business. Send us a video, give us a call or ping us a message.
Committed to achieving NetZero by 2030
