Making credible, accessible

We’re passionate about making exceptionally good business education and world class coaching & mentoring accessible to small and medium businesses so they stand a chance against the big guys and their business (and the individuals within it) thrives.

The Leadership Team

 
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Sam Hurley

Leading the charge of several digital transformations in her 20 years of industry experience and at the helm of multiple small businesses for the last 10 years, Sam combines visionary thinking with operational efficiency. Her Master of Teaching is the icing on the cake as she build knowledge and skill whilst driving change; ensuring new ways of working are adopted in a short space of time. Her agile problem solving and digital nous enable anyone she works with to work smarter, not harder.

Connect with Sam on LinkedIn

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Phil Ore

If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience leading brand and customer experience is married with his ability to identify opportunities for smaller business to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce in the business. His extensive black book of contacts can be capitalised on to connect the ‘what you know’ with the ‘who you ‘know’. Known colloquially as ‘The Pitch Doctor’, he’ll help you communicate the value of your business.

Connect with Phil on LinkedIn

Our Story

25eight evolved to help Startups & SMEs get strategic in a short amount of time. Smaller businesses don’t always have the luxury of time and making the right decision quickly is critical. Most credible education aimed at building a business leader’s strategic knowledge takes a long time and isn’t alway applicable to a smaller business or it’s transactional; delivered in a workshop or Masterclass where a smaller percentage of learnings are remembered and applied. We know the best way to adopt a new business practice and it’s not sitting and listening to someone talk.

The founders, Sam and Phil, are passionate about making an impact and believe business can be a force for good. They knew they could make a difference to smaller businesses if they gave them the right tools and taught them how to use them. The ‘teach a man to fish’ principle would help the business leaders succeed now and in the future. Having worked with tens of thousands of business leaders, they have combined their academic understanding and extensive industry experience to create transformational outcomes for the people they serve.

Come work with us!

Business Coaches or Former Business Owners

You love helping others reach their potential and love building relationships. You’re patient and empathetic and care about getting results for the people you serve.

It might be that you are currently bogged down in the operations and admin of running a business and would love someone else to handle that for you, so you can do what you do best, meet with people and help their business thrive.

You value a credible and structured program that you can follow and helps people get results quickly. With the backing of 25eight and our platform 25eight Academy, we can help you build your local leadership and coaching practice with ease.

Becoming a 25eight coach or considering starting a 25eight franchise is the perfect opportunity. Fill in the no obligation form to get all of the details.

Industry Experts & Mentors

You practice what you preach and do so successfully! You are savvy to what businesses need to do to grow and understand it so deeply you can explain it simply. You love to share your expertise and would love to be a part of a structured and impactful program that transforms people and business. This is you paying it forward for the help and advice you received along your journey. Our mentors are paid for their time, unless there are any conflicts of interest and you can commit from as little as a few hours a year.

Fill in the form with an outline of your expertise and we’ll be in touch with how you can spread the impact you have in one of our upcoming programs.

Committed to achieving NetZero by 2030