Phil Ore, Co-Founder & Chief Mentor
Articulate the true value of your business
How many times are you asked, “what do you do?”
Can you answer this succinctly and with confidence?
Have you ever been at a sales meeting, trade show, networking event, or investor meeting and scrambled to get across the value of your business, and feared your audience doesn’t understand?
Do you wish that when you talk about your business, your audience is captivated and wants to learn more?
Phil helps people confidently communicate their value and their uniqueness, in a way that is memorable, effective, and natural.
He’s adapt at helping you humanise your highly technical offering, so that everyone can understand how awesome you are.
Meet our Chief Mentor, Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience with technology companies (including his own 17 year tenure in senior roles at Nokia) and industry leading brands is married with his ability to identify opportunities for startups and small to medium sized businesses to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce for our business.
You may have met Phil in a workshop, at a pitch event or online and Chief Mentor for our business programs. Phil is passionate about helping business leaders tell great stories. Phil’s superpower is helping you tell your best story.
His extensive black book in the Australian business ecosystem is just what you need to combine the ‘what you know’ with the ‘who you know’
Pitch Training
Sam and Phil designed a simple framework that helps you tell the story of your business’ value and 25eight has been delivering it through their Pitch Training Program to thousands of Startups & SMEs for over six years.
In that time, Phil has mentored businesses from every industry and every stage of their business maturity.
The framework and preparation you do helps you to get to the heart of the value you provide moving away from the product or service, its features or awards to being truly human-centred, so much so that regardless of their background, anyone will understand what you do. You will be able to tailor your pitch for every situation and timeframe. Build confidence in the way you deliver your message, and teach your team how to do it too.
Start working towards your perfect pitch by booking a mentor session with Phil today.
Key benefits of having the perfect pitch
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Customer-centred
Use frameworks developed by 25eight and influenced by startup methodology to develop the structure to effectively tell your story. This customer-centred structure changes your pitch from being capability-focused to solution-focused, which resonates more with your audience and makes your business memorable.
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Stand out from the crowd
Pinpoint the differentiators that set your business apart from everyone else on the market. Develop your Unique Value Proposition (UVP) and purpose to make it easy for your prospects to choose you over the competition. The lesser known you are, the stronger your messaging should be - having clear differentiators helps customers choose you.
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Win in all situations
Understand the nuances and differences you need to adopt to help your pitch resonate with various customers in different scenarios. Get tips on refining your pitch based on specific target audiences, know how to adapt your pitch for different platforms, and get the tools to deliver in different lengths for maximum impact.
The perfect pitch
25eight’s Six Pillars Framework helps you captivate your audience - articulate your value to the right audience at the right time.
It focuses on the strategic work that will help you answer these questions:
What drives you - What are the vision and goals for your business?
What’s the problem you solve - What’s the problem your customers have? How are you making their situation better?
What’s your solution - How you should position your solution as the best fit for your customer’s needs?
Why are you an expert - Why should people buy from you?
Do people want it - Identifying and understanding your customers - is this a solution they need?
What should the audience do next - What action do you want your customers to take?
Using the framework as a guide, you then develop an engaging story that takes the audience on a journey. One where they will understand the benefits and outcomes of working with you.
Get your pitch deck reviewed & capitalise on Phil’s extensive contact list!
Get your pitch deck, pitch and value proposition reviewed by the experts at 25eight and meet 1:1 with Phil Ore to refine and adapt your approach to help grow your business. Capitalise on his contacts and get moving faster in 25eight’s Six Pillars of Pitching Program.
Hear from those who’ve perfected their pitch
“As a 20-year old company, we tend to approach our messaging and marketing in the same way that we have done for years. This program gave us a fresh perspective on how to communicate the value of what we do and boy, what a difference that made. Great program thanks so much for the opportunity to participate!”
— Julian, Senetas
“I found the key outcome was the structure and discipline around the narrative of the pitch. As pitching does not come naturally to me and does require effort, I found this extremely helpful! Each week I assessed different elements of my business and product and how we present it. Great program, knowledgeable & experienced facilitators - thank you so much!”
— Bernadette, Cogito Group
“After being in the marketing wilderness for some years, I was gobsmacked by the premium training delivery model, support and in-depth structure provided. Sam took us through piece by piece and is responsible for the marketing plan integrity we had when we started. Money was tight and the pressure was on, but we came out with an immense asset.”
— Stephen, 6Clicks
Phil’s Pitch Tips
