Accelerate your growth and strategic capabilities
What’s your next business move?
Whether you are just starting out or gearing for expansion, we’ll help you make the best move for your business.
Business growth isn’t a one size fits all, so what works for one business might not be right for you. You need a highly personalised approach that builds your leadership abilities in the process.
We’re passionate about helping small and medium-sized businesses grow, scale, and achieve long-lasting success and we have the data to show the long lasting benefits of our approach, for you and the business.
Our hyper-personalised programs, where your business is the case study, help you focus on what you need to know and apply right now for success.
We work with future focussed business leaders committed to accelerating their progress and open to following a structured and innovative process that builds their confidence and strategic capabilities.
Take the quiz to find out what stage of business growth you are in now, then find out how you can level up..
What’s your current stage of business growth?
Finding those customers…
At this stage, you will probably be thinking about how to attract more customers and building a solid foundation for growth. You may have just started out or haven’t quite got the traction you were hoping for yet.
It can be a tough spot, we get it.
What you will benefit from:
Accelerated growth - through a program of support that helps you determine the low effort, high impact activities that get you out of just existing. 25eight’s Small Business Accelerator aims to get you to that next stage so you’re worrying less about where the next dollar is coming from.
Finding a quicker way to find out exactly what you can do to attract those customers, our Six Pillars of Pitching does just that and gets those sales rolling.
Trying to stabalise…
You’ve survived up to this point, but things still feel a little unstable. You’re making sales, but you need more consistency. You might ask yourself how do you generate steady revenue or how can I streamline my operations to keep up.
We know that this stage can feel like a juggling act, but we can help you focus on what will actually move the dial.
What you will benefit from:
If you’re serious about making your business a success, 25eight’s Small Business Accelerator will help you get there faster (and stay there longer).
If you just want to focus on customer acquisition right now, our Pitch Training Program is renowned for transforming how you position your business to get more customers.
Needing to scale..
You’re doing ok, you’re profitable, you’ve got a solid customer base, but you are now wondering what is the next step to growth. Should you expand into new markets or launch a new product?
This is where growth starts to get exciting, but also a little tricky. Having an evidence-based proven process to help you make sure you make the right decisions on the next steps is where we can help you.
What you will benefit from:
Want to combine the what you know with the who you know. In the ICN Business Accelerator, developed exclusively for ICN Gateway Subscribers, you’ll increase your success rate on new projects, contracts and tenders.
To increase your success in the complex and important domestic and international defence market, our highly successful Defence Business Accelerator is for you.
Ready to grow….
Your business is growing, maybe even faster than you expected. Now you’re thinking, how do I manage this growth sustainably without sacrificing quality or burning out me or my team?
Getting the right systems in place to make sure nothing breaks (and if it does, it’s fixed quickly), is important at this stage.
What you will benefit from:
In 25eight’s Digital Transformation Program, you’ll determine how to utilise the right technology to enable your continued growth, build and test a prototype and ensure everyone is on board with the transition.
If you’re looking to innovate at this time, create new ways of doing things, 25eight’s Innovation Program is for you. Building a culture of innovation that helps you and your business always stay ahead of the curve and grow sustainably.
Staying ahead of the competition
You’ve been around for a while, and now it’s all about staying competitive while maintaining stability. You might be asking yourself how you stay ahead of the ever-increasing competition, how do you keep up with technological advancements or how can you give back and make a positive impact in your community.
We can help you stay strong, relevant and impactful.
What you will benefit from:
Our Innovation Program will help you stay ahead by building a culture of innovation, develop new ideas and ensure the competitive edge.
If it’s time to capitalise on technological advancements to create better ways of working, our Digital Transformation Program will align your digital strategy to current and future times whilst supporting you and your team to make the transition.
Launching a new product or expanding into a new market? Ensure you get maximum return on your efforts, review your competitive advantage and strategically position your business for success through our Pitch Training Program or ICN Business Accelerator.
Acheive a meaningful outcome for your business
A ‘one size fits all’ approach does not work in our increasingly competitive and complex business environment, whether you are targeting domestic or international markets.
Our programs help you achieve a meaningful outcome for your business. This might be specific, such as you developing and implementing a strategy for optimising the use and return on investment of trade events as a tool to enter a market through our Trade Event Ready Program or identifying your competitive advantage before articulating that into winning business pitch and pitch deck in the Pitch Training Program.
Or we might work with you to determine the most important outcome specific to helping you reach the next stage of growth through one of our Business Accelerators.
Regardless of which program you participate in with 25eight, your progress towards achieving something impactful for your business will be accelerated.
Helping you to do more in less time.
As if you had an extra hour in the day and day in the week.
We’re not for everyone, this is a partnership where you get out what you put in.
Business leaders that value the ability to think strategically and critically, because it empowers them to navigate complex situations, make informed decisions and drive meaningful change in their field are a perfect fit for us.
They are:
Curious: a desire to understand the ‘why’
Growth Mindset: believing in the ability to improve through effort and learning and seek new knowledge to stay ahead
Open: to creating new solutions and adopting new approaches
Adaptable: working in industries where conditions are changing, requiring them to think on their feet
Ambitious: understanding the importance of strategic thinking and how it will help them achieve more
Empathetic: caring deeply about the outcomes and strive to make informed decisions that benefit their community
The people that love what we do are..
At the core of every 25eight program:
Strategy
Rowing harder doesn’t help if you’re going in the wrong direction. This is one of the most important areas to get right and one where new practices and tools can help you navigate ever-changing markets.
Growth
If you don’t have ‘customers’, you don’t have a business. The role of sales and marketing has changed considerably and you need to keep up to attract and connect with those who will love what you do.
Digital
Advancements in technology are accelerating and this can be a powerful enabler in your business. You need to choose the right systems for you and build internal confidence to optimise them.
Innovation
Innovation is vital for business that will survive into the future and the ability to creatively problem solve and generate and execute new ideas essential leadership skills that can be built through practise.
A case study in the long term benefits of our programs
How we helped Standard Ledger from go to grow
The Solution
Standard Ledger were one of the founding participants of our Startup Marketing Program, a year-long strategy and capability-building program that included mentoring and accountability. At the end of the year, they had a detailed growth strategy, however, still felt that they lacked the internal skills to fully implement it. We continued to work with them in 90-day periods to support the implementation of their strategy. The strategy was working and the team and offices growing. So, we then started to focus on the systems that supported them so they could effectively scale. We assessed their tech stack and helped them develop a digital strategy that made full use of the tech they invested and trained the team to use it efficiently. Everything they implemented was helping them to get to the next stage of growth and so they kept going with our support. Over the course of three years, we helped in three key areas:
Creating a growth strategy
Developed a clear unique value proposition
Developing a competitive advantage and strong position in the market
Identified target customers
Refined the Brand
Built out a content strategy
Identified creative channels to market
Developed a customer experience strategy
Identified employee communications
Identified partnerships
Created key measurements to track
Revising the business model
Mapped the sales funnel, CTR and conversions to find gaps and inefficiencies to be addressed
Updated the entire sales process - implemented new nurture emails, workflows, feedback forms, checklists, automation and more, and met with the team to execute
Created internal reporting dashboards and work with the team to execute regular reporting cycles
Re-designing customer experiences
Marketing messaging, landing page design and support for campaigns throughout the year
Revamping high-traffic website pages for a smoother customer experience
Reinventing business processes and creating a digital strategy
Created various supporting documentation on how the system works for each team and trained them in their specialist areas
Cleansed the HubSpot system and made optimisations based on how the team use the tool
Deep tool analysis - List, Form, Workflow and Property review, feedback and updates to logic to improve efficiencies
Ensured the tech stack was in working order - connected integrations, accounts, pixels, analytics and other various tools
The Challenge
Standard Ledger is an accounting firm embracing virtual and doing things differently, serving startups and high-growth SMEs. They had huge ambitions to expand their markets domestically and internationally. They needed a growth strategy and guidance to implement it. Over time, as their team grew, they needed support to ensure their systems and processes and how best to utilise the tech they invested in for each team didn’t compromise on the customer experience and their growth ambitions.
The Outcome
Standard Ledger has expanded their operations domestically and now internationally. Having grown their team and client base, their are smashing the goals they set.
After working closely with Standard Ledger’s whole team, the understanding they had built of their tools and how to use them increased tenfold. They had a sales strategy that they could use immediately and build on in the future, which integrated seamlessly with the tool they invested in. They are better connected with their customers and have the ability to address feedback and support on a daily basis. Reference and support documents that were created were unique to their business processes and can be used by current and future employees.
Most importantly Standard Ledger got time back and built confidence in their tech stack. Knowing exactly what to do with a tool and having the support gave them the internal capability and confidence to navigate through difficult market conditions and continue to grow their business.
Watch them soar into their next stage of growth.
