1. Not clearly identifying the problem

   Failing to clearly define the problem your product or service solves can confuse investors and customers. A strong pitch starts by highlighting the pain point your solution addresses

2. Overwhelming with technical jargon

   Using complex technical language can alienate non-technical audiences. Pitching should focus on conveying value in si,ple. relatable terms that everyone can understand

3. Neglecting to tailor to the audience

   A pitch should resonate with the specific needs and interests of the audience. A mistake is not tailoring the pitch to address the specific pain points or interests of whom you are presenting to.

4. Lack of compelling story

   Failing to weave a compelling narrative around your startup’s journey and purpose can make your pitch forgettable. Storytelling adds emotion and engagement to your message.

5. Focusing on features, not benefits

   Highlighting a laundry list of features without clearly explaining how they translate into benefits for the end user can make your pitch fall flat.

6. Overselling and exaggeration

   Overhyping your startup’s potential, exaggerating market size, or making unrealistic projections can erode trust and credibility.

7. Unpreparedness

   Presenting without proper preparation leads to stumbling, forgetting key points, or looking unsure. Practise your pitch thoroughly, get feedback, and refine it to ensure a confident delivery.

8. Lack of market validation

   Failing to show market validation, such as customer traction, early partnerships, or research results, can make your pitch seem speculative rather than grounded in reality.

9. Ignoring the competition

   Not addressing competitors or failing to differentiate your startup from existing solutions can make it seem like you’re unaware of your matley landscape.

10. Lack of clarity on ask

    Whether you’re seeking funding, partnerships or customer engagement, a pitch should have a clear ‘ask’. Not specifying what you’re seeking can lead to less action being taken by the audience.

Preparation, practise and personalisation are key to delivering a winning pitch. Continuous feedback, learning and adaptation are crucial for improving your pitching skills and getting your audience to take action.

Want expert guidance to delivering winning pitches?

We have helped thousands of businesses develop better pitches, such that the audience they are pitching to takes action.

We go beyond the standard storytelling and help you get to the heart of the problem you are solving and for whom. This strategic approach delves into your business concept development and ensures that you’re not just telling a good story to the audience, but you are compelling them to take action because of what you have presented.

This isn’t any ordinary course or program, we review any current materials working 1:1 with an industry expert mentor who guides you to complete strategic activities that you’ll continue to use to drive growth for your business. Designed for time and resource-poor Startups, the education is micro and can fit in with busy schedules and is personalised to you, you don’t learn what you already know saving you time and helping you to level up quickly.

Significantly cheaper than going to an agency or consultant, and gets you results much faster than if you try to do it alone

Find out more here